digital marketing training
What is Search Engine Marketing? Search Engine Marketing also called Search Engine Advertising is a technique to get traffic to your website through the means of paid advertisements. In the online space with a thousand organisations competing for the same eyeballs, good SEM often becomes the voice of final verdict. On SEM platforms, marketers bid on the keywords viewers most often enter in search bars while looking for the products, services or information their companies offer. This gives them the opportunity to present their advertisements along with the search results. SEM is very effective because the advertisements are shown to the consumers the precise moment they have made the decision to buy a product and are looking for options. Therefore, it is important that SEM figures in an effective online marketing strategy. Which platform to choose The most important SEM platforms are: · Google AdWords · Yahoo Search Ads · Bing Ads Of these google Ad